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Malaika was founded in 2004 by Margarita Andrade and Goya Gallagher who, after growing up in their native Ecuador, found themselves living and settling in Egypt. With a background in design and a keen interest in embroidery, crochet, and hand-drawn thread work, they decided to utilize Egyptian cotton to produce high-quality bed linen previously not available in the local market.
At the heart of its business model, Malaika focuses on teaching hand embroidery to local women giving them a chance to learn a valuable skill and improve their economic standing.