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THE FLÂNEURS
Meet Gabriella Ferrazzano, the Founder of Musae Studio
In an exclusive interview, Gabriella Ferrazzano, founder of Musae Studio, shared her journey of blending traditional southern Italian aesthetics with contemporary design. She discussed her passion for handcrafting ceramics that are both playful and elegant, emphasizing her commitment to sustainable, artisanal production. Her unique "funny chic" approach reflects a deep respect for craftsmanship, infusing each piece with character and warmth.
How did Musae Studio begin?
I started painting on ceramics by chance. I had just left my job in the fashion industry and wanted to rediscover my creativity. One afternoon in August, I began
painting on ceramics.
For some time, I had the idea of creating "talking" objects, but I could never start industrial production due to the minimum order quantities required by printing
companies. So, I playfully tried painting these objects, starting with plates and
ashtrays.
Then, purely by chance, a friend of mine asked me to organise a sample sale for his clothing brand and suggested I include my ceramics as a test. I wasn't very optimistic, but in fact, the ceramics sold better than his clothes (lol), and the same
happened in subsequent sales. That's when I decided to open the e-commerce store. The brand really took off during Christmas 2022 when Davide Gatto offered me his space in Milan on Via Santa Marta. It was there that journalists, influencers, and various platforms where I'm now present noticed me. I'm very grateful to both
my friend and Davide. <3
Can you tell us about Agropoli and how Italy influences your work?
Agropoli is a charming town in southern Italy, located in a magical and still little-known area called Cilento. Life here moves at a slow pace, following the rhythm of
the seasons and embracing the Mediterranean diet (which actually originated here).
After 13 years in Milan, I returned home with my three dogs, my brother, and my mother. Everything about this house where I grew up inspires me, from my mother’s collection of coffee cups to the days spent on rocky beaches, the friends, and, in general, everything I do in a “distracted” manner.
After all, MUSAE is named for its ability to draw inspiration from everything, especially from observing the ordinary and the boredom. And precisely to escape boredom, during the summer, we organize dinners in our garden with a home restaurant concept. Something that really entertains and inspires me is bringing strangers together around a well-set table and good food—it’s always a surprise!
You were oil painting for seven years. Could you show us your previous work?
I started painting with oil on canvas at the age of 11, but I’m not particularly fond of that period when I was painting. It was mostly about technical exercises where I couldn’t really express an idea or my personal style. After setting aside the brushes, I searched for a medium that would allow me to express myself more freely. I designed clothing for independent brands, headbands for a perfumery in Milan, and then moved into graphic design, focusing on content creation. I believe my encounter with ceramics was destined, as it allowed me to bring together everything I’ve learned over the years.
Do you have a favourite plate from your collection? Or one that has a special place in your heart?
I become more attached to the ideas that lead me to create objects than to the objects themselves. The "Better than Sex" plate definitely holds a special place in my heart—it's the first plate I envisioned. To me, food is culture and communication, and the idea behind creating the "Better than Sex" plate is about hosting a perfect dinner and finding this phrase at the end of the meal, which is a true statement of satisfaction.
Another collection that deeply inspired me and that I enjoyed creating is the PORTOFINO collection. I spent days in the workshop, immersing myself in the process without making any graphic mockups (something I usually do), and I let myself be carried away by my imagination and the memories I have of Portofino while listening to Italian songs typical of life in the 1960s. Just as I loved the creative process, I also love the entire collection.
What advice would you give people about how to style your plates?
I’m almost always guided by colors. In September, there are several private events
where I’m handling both the concepts and the table settings and they are all very
different from one another.
The key is to express your personality. I really like the Fil Rouge Plates placed on
patterned chargers or paired with silverware, candelabras, and ribbons with the
guests’ names embroidered on them, tied to the glasses.
What are three images that define you and your style?
What does the word Flâneur mean to you?
The term *Flâneur* is quite descriptive of the Musae way of life. It can represent a pause, or, as often happens, observing things casually sometimes leads to great inspiration because we’re usually focused on something else. The lifestyle in southern Italy is definitely *Flâneur*, far removed from the performative anxiety of big cities. People seek beauty here, and what better way to enjoy it than by gazing near the sea or having an aperitivo in a stunning hillside setting in Cilento?
What other Makers make you go “wow” at the moment?
I LOVE Hotel Magique
House of Gleason is very fun and unique.
Lola Mayeras, whose vase with ears I adore.