Meet Alejandro Martinez, Founder of Nimu, Rome

Do you have a favourite pattern or one that represents your brand the best? 

Most of our patterns are geometrical, and come from the inspiration we find all across Italy, from architectural elements in places like Portofino or Puglia, to floor patterns in Rome or Venice. If I would need to choose one, I would say the triangle pattern found in Ravello and Puglia towels are very much NIMU.

How much does Italy influence your products? 

Every product we create is infused with Italian inspiration, from the patterns we choose for our towels, to the name we use for our products, paying homage to Italian places and Romans. The tiles in Rome are an incredible and endless source of inspiration for us. Also, our packaging is enriched by paragraphs on the city of Rome by Stendhal which makes us think about how the city has evolved in the last centuries and how they perceived this “Italian” allure.

How to choose the right towels for your home? 

They need to be in tone with the architecture of your home, to make you feel at ease, and of course being made of high quality fibres to last for a long time. A towel may be simple, but you need good ones.