Social Media Secrets for Interior Designers (Who Actually Want to Be Remembered)

Your grid is your home—it sets the tone. So forget posting only the final project shot. The best designer feeds offer a mix of polish and process: fabric swatches on a studio table, a handwritten floor plan, the chaos of install day, and the serenity of the reveal. Think of it less like a portfolio and more like a curated exhibition. One that whispers, “Yes, this is who I am—and yes, you want to work with me.”

Minimalist but not cold? Maximalist but edited? Obsessed with reclaimed timber, lacquered finishes, or secret doors? Say it. Show it. Own it. Use your Stories and Reels to explain how you approach design decisions. Break down a room and walk followers through your “why.” This isn’t just showing off—it’s positioning. Maison Flâneur’s makers do this beautifully: a product is never just a product. It's a window into a world.

Want to engage real potential clients (and not just other designers)? Try this:

✔ Project Spotlights: Show transformations, not just pretty corners.
✔ Before & Afters: Everyone loves a reveal.
✔ Design Advice: Practical, elegant, useful.
✔ Product Picks: Show how you curate, especially when it comes to one-of-a-kind pieces like those on Maison Flâneur.
✔ Client Love: A testimonial on video is worth a thousand portfolio shots.

The designers who make a mark aren’t the ones playing it safe. They’re the ones who let their aesthetic—and their personality—shine through every post. Social media is your showroom. Make it feel like somewhere people want to linger.

Time to get to work!