Meet Anna Vail, Founder of Balu, London

What is the story behind your brand?

During lockdown, my siblings and I found ourselves returning to our childhood home. Despite the bleak nature of the pandemic, there was a constant that brought joy to each day. Every evening, we would gather around the supper table, a tradition I came to cherish. It became apparent that the dining table truly is the heart of the home. My sister's expertise as a florist and my mother's passion for flower farming meant that the table was always dotted with flowers. However, I felt that there was something missing - a foundation of colour that would evoke a sense of happiness no matter the topic of conversation.

The quest for the perfect placemat began. However, my search was met with a dilemma. On one end of the spectrum, there existed a cheap, disposable culture of products that appeared visually appealing (though predictable), but upon arrival, proved to be of poor quality and lacking authenticity. On the other end lay the prohibitively expensive, traditional options that were out of reach… and so came Balu. 

Is there something people might not know about Balu? 

In keeping with my brand's ethos, all our placemats are proudly made in the UK. I value transparency in production as it adds a personal touch and uniqueness to each product and acts against throwaway culture. As we gear up for the release of our new line this summer, which includes several exciting new product lines beyond placemats, I felt it was essential to collaborate with local artists to celebrate their craftsmanship. Not only does this mean that each piece is unique and meticulously crafted by a highly skilled artist, but it also means that I am delivering a thoughtful design that always prioritises quality and originality at the centre. We create pieces that last, that can be treasured, but that's quality means that they can become staple pieces in your home that are there to be enjoyed.

What are your tips for the perfect table setting? 

Don't be too precious about it, the table is meant to have a personality and those little quirks. A trusted placemat sets the foundation of every table in my eyes... followed by dotted bud vases, candles and little spots for large sharing platters to be placed down. The key when creating the centre arrangements is differing heights- I learnt this from my sister who is a florist... so I take her word when it comes to flowers. Don't have anything in a straight line and small bud vases can make all the difference in between lengthier candles. 

Your favourite hotel? 

I rely on airbnb relentlessly now for city breaks… but having said that I do have a list of hotels that when work isn’t too crazy I hope to visit- Hotel Les Deux Gares, Thyme and Cristine Bedfor

Your favourite address for decoration? 

My favourite City for design - Copenhagen or Jaipur