How It’s Made: Amuse la Bouche

Though she had been crafting her whimsical pieces for years, university and a full-time job left Georgie without the time to really dedicate herself to her creative impulses. All of that changed, however, back in 2020. A global pandemic hit and life slowed down. Suddenly, she was able to turn a period of stasis into something incredible: the very first Amuse la Bouche napkins were sewn.

Creativity often emerges from chaos, and Georgie’s process is no different. Her approach to creation is ever-shifting. She’s still responsible for everything from setting up the business to manning the orders, and seeing the cycle through from start to finish. But, no matter the current approach, it all starts with a drawing.

While Georgie collaborates with talented craftsmen in the UK and in India, every design, each idea is dreamt up at her home in London. Quick to recognise those who support her, Georgie gives credit where credit is due. She unfailingly touts the talents of her makers in India, as well as her publicist, Amelia from Passaro Publicity, who helps bring her creative universe to the rest of us.