Meet Georgie, Founder of Amuse La Bouche, London

Could you tell us three things about you?

I am always planning my next getaway.

I’m practically addicted to Helmsley & Helmsley Happiness balls! 

My Idea of Heaven on Earth is Rosé in the sun with friends and family

What is the story behind Amuse la Bouche?

Amuse La Bouche started in lockdown 2020 in London. Initially from handmaking napkins with a distinct ruffle at home which captured the hearts of the Instagram audience. The name originated from this design and is a play on words from the small bites preceding the main course in fine dining! We wanted to create a brand that revolves around homeware that lasts beyond seasonal trends, along with the use of high-quality materials our aim is that every ALB product will be loved for many years. We now make our products in small quantities with artisan suppliers abroad as well as collaborating with local seamstresses in the UK.

What advice would you give to someone who would want to launch their own?

It’s a great idea to start small and test your product/idea out first just to check there is a demand for it. Then make sure you have a plan if it takes off and have a good supply base. Be unique! 

Do you think the confinement has changed the way people see their homes/tables?

Yes, I think people are more aware of their space around them. People are taking more pride in elevating their homes & making mealtimes more special. Homeware is having a real moment and is showcasing an extension of our personality. 

What are your tips for the perfect table setting?

Layering is key, set a colour palette & use seasonal flowers (whatever you can find/forage from nearby). I love a mix of old vintage pieces with new to create a timeless classic look.