Meet Daisy Knatchbull, Founder of The Deck, London

You were the first woman to wear top-hat and tails at Royal Ascot in 2016. Why do you think that was such a turning point? 
I have always been someone that liked to challenge the status quo (the very ethos of The Deck is built on that). In becoming the first women to wear a top hat and tails at such a traditional English event, it certainly turned a few heads. The reaction and overwhelmingly positive response from both the racegoers and the press was a real catalyst moment for me to realise there was a huge need for women in the tailoring world that wasn’t being met in that way it had been for men for centuries. I think traditions are important and can serve us well but they should also be challenged and tested and great things can come out of that. 

Can you tell us something people might not know about the world of Savile Row?  

It is truly the most wonderful, secret, little world whilst also being a globally known street. A place inhabited by the bastions of British tailoring and some of the most talented artisans in the world, whose skills and knowledge base have been passed down for generations. Until 2021, there had never been a shopfront solely for women until The Deck came along. The tailors on the street have been making for rockstars, royalty, aristocracy and celebrities since the last 1840s. The street originally took its name from a woman - Lady Dorothy Savile! 

What kind of hostess are you? 

One that welcomes the more the merrier! 

Do you have a tradition when you host? 

I am a terrible cook but my boyfriend is Italian and fortunately for me a total expert in the kitchen which means we are usually always serving Italian dishes. 

What’s your best advice for hosting the perfect dinner?

Great wine, a good bunch of friends and some delicious food. Doesn’t have to be overly fussy but simple things done well. 

Do you have a specific item of homeware that’s your go-to when you host? 

A beautiful hand painted ceramic bowl that I got in a market in France that I make work to serve all things! 

Where is your favourite hotel for its interior? 

The Ivens Hotel in Lisbon.