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An Interview with Alice Moireau, Co-Founder of TABLE
What began as a series of lockdown cooking videos quickly evolved into a creative laboratory celebrating craftsmanship, spontaneity, and the pleasures of gathering. With roots between Paris and Marseille, Alice’s world is one of contrasts: refined yet relaxed, traditional yet daring. Alongside her friend and collaborator Caroline Perdrix, she launched TABLE to inject new life into the French art de la table—one striped tablecloth and chef pop-up at a time. We caught up with Alice to talk about handmade linens, favourite Marseille haunts, and what it means to wander like a true flâneur.
By Marie Winckler

You launched TABLE to bring joy and colour back to the dining table. What was the spark that led you to create the brand?
The idea for TABLE emerged during the first lockdown. I was sharing daily cooking videos on Instagram, and the positive response was overwhelming. My friend Caroline Perdrix suggested pairing my upcoming cookbook with a handmade apron, and that sparked the concept of creating a homeware brand. Collaborating with her, we envisioned a brand that celebrates the art of gathering, infusing joy and colour into everyday dining.
TABLE is described as a creative laboratory. How do you balance the playful side of your work with its practical, everyday use?
At TABLE, we embrace experimentation. Our collections are vibrant and playful, yet we ensure they are functional for daily use. We collaborate with artisans who understand the importance of quality and durability, allowing us to create pieces that are both beautiful and practical.

You work exclusively with artisans and suppliers you trust. Why is craftsmanship such a core part of TABLE’s identity?
Craftsmanship is at the heart of TABLE. Growing up surrounded by my parents who are artists, I developed a deep appreciation for handmade objects. For Table we decided to collaborate with artisans across the world with common point craftsmanship ensuring each piece carries a story and showcases exceptional skill. It's our way of preserving and celebrating traditional crafts. All the coton we use is also organic and the linen from France.
You’re based between Paris and Marseille—two very different cities. How does each influence your creative process?
Paris offers a structured, design-focused environment, while Marseille provides a more relaxed, eclectic vibe. The contrast between the two cities fuels our creativity with Caroline. In Paris, I find inspiration in the city's elegance and history; in Marseille, the vibrant colours and Mediterranean energy influence our more daring designs.

You’re part of a new wave redefining the French art de la table—what do you think sets this new generation apart?
This new generation embraces freedom and breaks away from rigid traditions. We mix and match, incorporate bold colours, and prioritize sustainability. It's about creating a table that reflects personal stories and fosters genuine connections, moving beyond formality to celebrate authenticity.
What role do pop-ups, performances, and chef collaborations play in shaping the brand?
These events are integral to TABLE. They allow us to engage directly with our community, showcase our products in real-life settings, and collaborate with chefs and artists. It's a dynamic way to bring our brand to life, fostering creativity and building meaningful relationships.

What’s a piece in the current collection that you feel captures the spirit of TABLE perfectly?
Our striped tablecloths embody TABLE's essence. They're vibrant, handcrafted, and versatile, capturing the joy and spontaneity we aim to bring to every meal.
Tell us about Mazelli, your new table linen collection. What inspired its colours and patterns?
Mazelli draws inspiration from Mediterranean landscapes and vintage textiles. It also was thought as a continuous collection as Lipari to allow our clients to mix and match even more ! We incorporated turquoise, dark green and bright prink, aiming to evoke the warmth and charm of southern France. The patterns are a nod to traditional designs, reimagined with a contemporary twist.
Mazelli builds on the Lipari line—how do you imagine people mixing and matching the two?
Lipari offers bold, solid colours, while Mazelli introduces intricate patterns. Together, they allow for creative combinations, enabling everybody to personalize their tablescapes. It's about encouraging playfulness and self-expression in table settings.

Paola Navone
The block-printing process is central to this collection. What drew you to this traditional technique?
Block printing adds a tactile, artisanal quality to our linens. The slight variations in each print make every piece unique, reflecting the human touch behind the craft. It's a beautiful way to honor traditional methods while creating contemporary designs.
Is there a dream dinner guest—living or dead—you’d love to set a TABLE for?
I'd love to host a dinner for Paola Navone. Her fearless approach to design and use of colour resonate deeply with me. Sharing a meal with her would be both inspiring and delightful. I also met her when I was young and she resonates in me as such a strong woman, she is a big inspiration.

What does the idea of a flâneur mean to you?
To me, a flâneur is someone who wanders with intention, observing and absorbing the world around them. It's about finding inspiration in smalls things and unexpected moments.
Which other makers or brands make you say “wow” right now?
I love traditonnal French brand like Poterie Ravel or Biot, I truly worship their craftsmanship. It’s so cool to still be here after all these years of hard work.
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Alice Moireau's Edit

A Guide To Marseille
What’s your favourite neighbourhood in Marseille to wander for creative inspiration?
Endoume is my favorite place to get lost. It’s a quiet, charming neighbourhood with winding streets, colorful facades, and glimpses of the sea that always catch me off guard. There’s a laid-back, almost village-like feel, but with so much character – old fishing houses, lush gardens, and little architectural details that inspire me every time I pass by. It’s a place that invites you to slow down and really look.
Do you have a go-to café or lunch spot when you're near your workshop?
For coffee, I always find myself at Pétrin Couchette. The vibe is friendly and relaxed, the pastries are dangerously good, and there’s always someone interesting to run into. For lunch, I love Tétro. Their menu is simple but delicious, with a lot of seafood from the old port and seasonal ingredients. It has just the right touch of creativity. It’s the kind of place where you feel instantly at home, whether you’re going solo or meeting a friend. Also don’t miss out on the best ice cream at Le Glacier de la Corniche !
Where do you source everyday visual inspiration in the city—shops, galleries, even street corners?
Marseille is full of visual energy – it’s everywhere. I’m especially drawn to the Noailles district, where the mix of cultures, smells, colors, and textures is like nowhere else. I also love people-watching on the Prado – the fashion there is bold, expressive, and totally unfiltered.

Caterine
Is there a hidden spot in Marseille you think more people should know about?
Yes! Montredon is a lesser-known area that I adore. There’s a hidden path that leads to a tiny beach with the clearest water, and it almost feels like a secret. You have to know where to look, but once you find it, it’s like stumbling into a postcard. It’s peaceful, uncrowded, and the perfect place to feel like you’re far from the city – even though you’re still in it.
If someone’s visiting for the first time, where should they go for a really joyful meal?
Caterine! It’s one of those rare places that feels like a celebration as soon as you walk in. The decor is joyful, the team is always smiling, and the food is generous and full of flavor. Every plate feels like it’s been made with love – it’s the kind of place that reminds you how good it is to gather around a table.
Where in Marseille do you go when you need to recharge or step back from work?
When I need to breathe and reset, I head to the Corniche Kennedy at sunset. There’s something about watching the sun dip into the sea that never fails to ground me. The colors, the sound of the waves, the salty breeze… it’s pure therapy. And for a sweet treat to lift the spirits, nothing beats a trip to L’Estaque for freshly fried chichis with orange blossom sugar. It’s nostalgic, indulgent, and just the right amount of old-school Marseille charm.

Endoume

Petrin Couchette

Tétro