How Goldfinger is Saving the Planet - Maison Flâneur
Meet the Makers

How Goldfinger is Saving the Planet

Sustainability is a hot topic these days, and rightly so. With our climate in crisis, it’s essential we all pull together where we can to make a difference. But good climate ethics and good taste needn’t be mutually exclusive, and one of our favourite brands, Goldfinger, is proving just that.

We had a chat with the mastermind behind Goldfinger, Carl Blucher, to get the lowdown on how they source materials, aesthetics and what’s next for this green, gorgeous brand.

Why is sustainability so important to Goldfinger?

Protecting our beautiful planet has always been at the top of our agenda at Goldfinger, and we believe all businesses have an important part to play. Since our launch in 2013, we’ve been committed to showing the world that high-end design can and should be planet positive by using the most sustainable materials available and ensuring our products are made to last a lifetime. We’re also firm believers that people and planet are two sides of the same coin and that sustainability can’t be achieved without supporting the communities we live and work in.

We wish more brands had that attitude! What are some key ways that sustainability shows up in your business?

We strive to be as sustainable as we can be in all aspects of our business. This starts with the materials we use for our furniture and homeware objects and extends to how we package our products and transport them to the end consumer.

We ensure that our materials are sourced sustainably; we minimise waste by turning our off-cuts into homeware objects such as bowls and serving boards and using this timber in our community workshops.

Love the idea of waste not want not in a homewares brand. Especially when the materials are as beautiful as yours! It would be criminal to let them go to waste. Speaking of materials, where are you sourcing yours? How do you find the trees for your ‘tree-to-table’ ethos?

We work with locally sourced hardwoods, minimising our carbon footprint. This includes wood from responsibly managed British woodlands and timber from local trees that have been felled due to weather-related incidents, disease or urban development. This saves the tree from being chipped for biofuel, sequesters carbon and removes the need to cut down forests. We also repurpose salvaged wood donated by our material partners across London to create limited edition pieces like the Ayrton collection, which was made with reclaimed teak from old workbenches in Imperial College London.

You guys really think of everything, don’t you? Does sustainability inform your aesthetic or is it the other way around?

We believe that good design does not have to be compromised in order to be sustainable. Our design process is often material-led, meaning we design pieces based on what reclaimed materials we have in the workshop or what local timbers our suppliers have in stock. This means we minimise waste and reduce carbon emissions from importing exotic timbers from abroad (93% of hardwood sold in the UK is imported!). This not only means the products are sustainable but that they also have a unique story. We stamp the GPS coordinates of where the original tree once stood on the underside of our products – connecting customers to the provenance of the wood.

The making process is also an important part of the picture. By handcrafting our furniture using traditional tools and techniques whenever possible, we ensure that our work is built to last a lifetime and pay exceptional attention to detail which results in a beautifully crafted end product.

That’s so cool that you put the GPS coordinates on there! We’d love to see a map of all these coordinates one day. Ok, last one! Is there anything exciting and sustainable in the works for Goldfinger in the near future?

We’re excited to be designing a new contemporary furniture collection, which celebrates London’s native timbers. It’s little known that over 5,000 mature trees are felled in London every year, including plenty of beautiful species for furniture making such as oak, London plane, sycamore and ash. The collection will be launching later this year – so stay tuned!

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