{"title":"Pelican House","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePelican House is an independent design studio founded by Isabella Valenzia and Creative Director India Holmes, operating between London, Mumbai, and international artisan hubs. Specialising in statement rugs and woven art, the studio connects clients and top interior designers with generational weaving communities across India, Nepal, and Turkey. Driven by a commitment to ethical trading, sustainability, and fair growth through partnerships like Label Step, Pelican House harmonises rich heritage with modern functionality. Their vibrant, character-filled collections are designed to bring joyful color, enduring quality, and a profound sense of storytelling to residential and hospitality spaces worldwide.\u003c\/p\u003e","products":[{"product_id":"salina-by-shrimps","title":"Salina by Shrimps Rug","description":"\u003cp\u003eInspired by Sicilian tiles, this design is adapted from a Shrimps archive print and features a striking grape motif that frequently recurs in Weiland’s work. The rug, crafted from 100% New Zealand wool and hand tufted.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W216CM X H158CM \/ Hand-Tufted","offer_id":57696915194238,"sku":null,"price":1455.0,"currency_code":"GBP","in_stock":true},{"title":"W275CM X H216CM \/ Hand-Tufted","offer_id":57696915227006,"sku":null,"price":2499.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Salina_by_Shrimps_Rug.png?v=1784544128"},{"product_id":"nisi","title":"Nisi Rug","description":"\u003cp\u003e\u003cspan\u003eA celebration of Greece’s rich, artistic heritage, Nisi translates classical motifs into a textured composition. Bold gold patterns and graceful crimson fish symbols interact harmoniously across the design’s sculptural border. Hand-tufted by our artisans, this rug is crafted from dense and incredibly high-quality 100% New Zealand wool for texture and comfort. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003eLimited stock available.\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Tufted","offer_id":57696915292542,"sku":null,"price":1663.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H216CM \/ Hand-Tufted","offer_id":57696915325310,"sku":null,"price":2748.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Nisi_Rug.png?v=1784863833"},{"product_id":"temple-forest","title":"Temple Rug - Forest","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its striking geometric border and refined symmetry, \u003c\/span\u003e\u003cspan\u003eTemple\u003c\/span\u003e\u003cspan\u003e captures the architectural beauty that defines the \u003c\/span\u003e\u003cspan\u003eSona\u003c\/span\u003e\u003cspan\u003e collection - inspired by the carved stone patterns and rhythmic balance of India’s ancient temples.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHand Knotted from the finest Himalayan Wool and Silk in the highest quality, Temple offers a level of luxury suitable for its namesake. Available in Forest, a deep green that evokes aged marble and shaded courtyards, and Noon, a soft cream reminiscent of sunlit stone, this timeless piece adds quiet strength and elegance to contemporary interiors.\u003cbr\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Knotted","offer_id":57696915390846,"sku":null,"price":3058.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Hand-Knotted","offer_id":57696915423614,"sku":null,"price":4707.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Hand-Knotted","offer_id":57696915456382,"sku":null,"price":9878.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Temple_Rug_-_Forest.png?v=1784546377"},{"product_id":"sutra-sand","title":"Sutra Rug - Sand","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by the flow of handspun thread and the natural rhythms of weaving, \u003c\/span\u003e\u003cspan\u003eSutra\u003c\/span\u003e\u003cspan\u003e is a modern interpretation of age-old craftsmanship. Hand Knotted by skilled artisans using the finest Himalayan Wool and Silk, it blends timeless design with contemporary simplicity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSutra is available in Clay, which adds richness and grounding, and Sand, a soft palette that brings a gentle, luminous quality. Varying pile heights throughout the design enhances its sculptural texture while the colours bring warmth, depth, and a quiet sense of luxury to any interior.\u003cbr\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Knotted","offer_id":57696915718526,"sku":null,"price":2749.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Hand-Knotted","offer_id":57696915751294,"sku":null,"price":4191.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Hand-Knotted","offer_id":57696915784062,"sku":null,"price":8691.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Sutra_Rug_-_Sand.png?v=1784546375"},{"product_id":"vela-cotton","title":"Vela Rug - Cotton","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEchoing the soft rhythms of nature, \u003c\/span\u003e\u003cspan\u003eVela\u003c\/span\u003e\u003cspan\u003e takes inspiration from the gentle movement of wind and water across the landscapes that inspired the \u003c\/span\u003e\u003cspan\u003eSona\u003c\/span\u003e\u003cspan\u003e collection. Its rippling pattern flows across the surface, creating a sense of depth and texture that is both tactile and visually calming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHand Knotted from the finest natural fibres, Vela is beautifully soft yet durable, making it versatile for a variety of interiors. Available in two earthy colourways it brings subtle warmth, character, and effortless elegance to any home.\u003cbr\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Knotted","offer_id":57696915849598,"sku":null,"price":2683.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Hand-Knotted","offer_id":57696915882366,"sku":null,"price":4099.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Hand-Knotted","offer_id":57696915915134,"sku":null,"price":8491.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/VelaRug-Cotton.png?v=1784550918"},{"product_id":"temple-noon","title":"Temple Rug - Noon","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its striking geometric border and refined symmetry, \u003c\/span\u003e\u003cspan\u003eTemple\u003c\/span\u003e\u003cspan\u003e captures the architectural beauty that defines the \u003c\/span\u003e\u003cspan\u003eSona\u003c\/span\u003e\u003cspan\u003e collection - inspired by the carved stone patterns and rhythmic balance of India’s ancient temples.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHand Knotted from the finest Himalayan Wool and Silk in the highest quality, Temple offers a level of luxury suitable for its namesake. Available in Forest, a deep green that evokes aged marble and shaded courtyards, and Noon, a soft cream reminiscent of sunlit stone, this timeless piece adds quiet strength and elegance to contemporary interiors.\u003cbr\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Knotted","offer_id":57696915980670,"sku":null,"price":3058.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Hand-Knotted","offer_id":57696916013438,"sku":null,"price":4707.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Hand-Knotted","offer_id":57696916046206,"sku":null,"price":9878.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Temple_Rug_-_Noon.png?v=1784546376"},{"product_id":"lume-eclipse","title":"Lume Rug - Eclipse","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBold yet elegant, \u003c\/span\u003e\u003cspan\u003eLume\u003c\/span\u003e\u003cspan\u003e draws on the geometric glamour of Art Deco design, translating its iconic symmetry into a modern, tactile rug. Clean lines and layered shapes create a sense of movement and sophistication, making it a striking focal point in any interior.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHandcrafted in Himalayan Wool and Silk with differing pile heights throughout the design, Lume brings a subtle glow and refined luxury to contemporary spaces.\u003cbr\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Knotted","offer_id":57696916111742,"sku":null,"price":3058.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Hand-Knotted","offer_id":57696916144510,"sku":null,"price":4704.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Hand-Knotted","offer_id":57696916177278,"sku":null,"price":9878.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Lume_Rug_-_Eclipse.png?v=1784546377"},{"product_id":"vela-cigar","title":"Vela Rug -  Cigar","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEchoing the soft rhythms of nature, \u003c\/span\u003e\u003cspan\u003eVela\u003c\/span\u003e\u003cspan\u003e takes inspiration from the gentle movement of wind and water across the landscapes that inspired the \u003c\/span\u003e\u003cspan\u003eSona\u003c\/span\u003e\u003cspan\u003e collection. Its rippling pattern flows across the surface, creating a sense of depth and texture that is both tactile and visually calming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHand Knotted from the finest natural fibres, Vela is beautifully soft yet durable, making it versatile for a variety of interiors. Available in two earthy colourways it brings subtle warmth, character, and effortless elegance to any home.\u003cbr\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Knotted","offer_id":57696916242814,"sku":null,"price":2683.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Hand-Knotted","offer_id":57696916275582,"sku":null,"price":4099.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Hand-Knotted","offer_id":57696916308350,"sku":null,"price":8491.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/VelaRug-Cigar.png?v=1784550929"},{"product_id":"fort-hay","title":"Fort Rug - Hay","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFort is a tribute to the solid, lasting feel of old stone architecture. Inspired by the strong silhouettes of historic buildings, it features a bold border designed to frame a space. Reimagined as a hand-woven rug, made using NZ Wool, this piece balances its sturdy, structural look with a soft, lived-in feel through its subtle, earthy colour palette. \u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Flatweave","offer_id":57696916373886,"sku":null,"price":1483.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Flatweave","offer_id":57696916406654,"sku":null,"price":2233.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Flatweave","offer_id":57696916439422,"sku":null,"price":4583.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Fort_Rug_-_Hay.png?v=1784544362"},{"product_id":"sallis-luna","title":"Sallis Rug - Luna","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCombining structure and serenity, \u003c\/span\u003e\u003cspan\u003eSallis\u003c\/span\u003e\u003cspan\u003e uses subtle geometry and muted colours to create a striking, yet calming design reminiscent of the sun and moon. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHand Knotted using premium natural fibres, \u003c\/span\u003e\u003cspan\u003eSallis\u003c\/span\u003e\u003cspan\u003e combines meticulous craftsmanship with modern design. It is a versatile piece that enhances both contemporary and classic interiors.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Knotted","offer_id":57696916504958,"sku":null,"price":2833.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Hand-Knotted","offer_id":57696916537726,"sku":null,"price":4380.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Hand-Knotted","offer_id":57696916570494,"sku":null,"price":9198.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/SALLIS___LUNA___FULL_RUG.jpg?v=1784281497"},{"product_id":"fort-kiln","title":"Fort Rug - Kiln","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFort is a tribute to the solid, lasting feel of old stone architecture. Inspired by the strong silhouettes of historic buildings, it features a bold border designed to frame a space. Reimagined as a hand-woven rug, made using NZ Wool, this piece balances its sturdy, structural look with a soft, lived-in feel through its subtle, earthy colour palette. \u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Flatweave","offer_id":57696916636030,"sku":null,"price":1483.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Flatweave","offer_id":57696916668798,"sku":null,"price":2233.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Flatweave","offer_id":57696916701566,"sku":null,"price":4583.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Fort_Rug_-_Kiln.png?v=1784544363"},{"product_id":"jester-hillside","title":"Jester Rug - Hillside","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by the lively, rhythmic patterns found in traditional folk art and performance, Jester combines the whimsical colours and bold shapes of old-world costumes. \n\u003cbr\u003e\nWith its playful yet balanced border, this hand-woven Jute rug uses simple geometry to create a sense of movement across the floor.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM","offer_id":57696916767102,"sku":null,"price":1496.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM","offer_id":57696916799870,"sku":null,"price":2249.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM","offer_id":57696916832638,"sku":null,"price":4633.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Jester_Rug_-_Hillside.png?v=1784546004"},{"product_id":"zyra-aqualis","title":"Zyra Rug - Aqualis","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eZyra’s zigzag motif draws on ancient depictions of water to symbolise life, fertility, and abundance. For nomadic tribes it reflected the value of sustenance and a deep connection to the natural world. The sharp, lightning-like geometry was believed to offer protection and ward off bad luck, whilst the continuous movement of the lines reflected life’s journey - its rhythm, resilience, and flow. This flatweave rug is handwoven in New Zealand wool and available in a mix of muted blues or earthy browns.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Flatweave","offer_id":57696916898174,"sku":null,"price":1483.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X W200CM \/ Flatweave","offer_id":57696916930942,"sku":null,"price":2233.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Flatweave","offer_id":57696916963710,"sku":null,"price":4633.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Zyra_Rug_-_Aqualis.png?v=1784544129"},{"product_id":"jester-honey","title":"Jester Rug - Honey","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by the lively, rhythmic patterns found in traditional folk art and performance, Jester combines the whimsical colours and bold shapes of old-world costumes. \n\u003cbr\u003e\nWith its playful yet balanced border, this hand-woven Jute rug uses simple geometry to create a sense of movement across the floor.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM","offer_id":57696917029246,"sku":null,"price":1496.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM","offer_id":57696917062014,"sku":null,"price":2249.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM","offer_id":57696917094782,"sku":null,"price":4633.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Jester_Rug_-_Honey.png?v=1784546004"},{"product_id":"zyra-river","title":"Zyra Rug - River","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eZyra’s zigzag motif draws on ancient depictions of water to symbolise life, fertility, and abundance. For nomadic tribes it reflected the value of sustenance and a deep connection to the natural world. The sharp, lightning-like geometry was believed to offer protection and ward off bad luck, whilst the continuous movement of the lines reflected life’s journey - its rhythm, resilience, and flow. This flatweave rug is handwoven in New Zealand wool and available in a mix of muted blues or earthy browns.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Flatweave","offer_id":57696917160318,"sku":null,"price":1483.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H200CM \/ Flatweave","offer_id":57696917193086,"sku":null,"price":2233.0,"currency_code":"GBP","in_stock":true},{"title":"W420CM X H300CM \/ Flatweave","offer_id":57696917225854,"sku":null,"price":4633.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Zyra_Rug_-_River.png?v=1784544128"},{"product_id":"croft","title":"Croft Rug","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan id=\"m_2588834416300647424gmail-docs-internal-guid-a615098b-7fff-d2d4-32d5-2b2c4bb8b98f\"\u003e\u003cspan\u003eEchoing the natural beauty of the Welsh coastline, Croft is an homage to the beaches and landscapes of Wales. Its subtle corner pattern is reminiscent of traditional Welsh blankets and the stripe of picketed fences that run along some beaches. It is handwoven from 100% jute, is naturally tactile and durable, rendering it incredibly versatile for both busy and calm homes. \nHandwoven from natural jute by skilled artisans in North East India, using a traditional flatweave technique that brings warmth and texture.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Flatweave","offer_id":57696917291390,"sku":null,"price":1490.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H216CM \/ Flatweave","offer_id":57696917324158,"sku":null,"price":2415.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Croft_Rug.png?v=1784546003"},{"product_id":"apollonia","title":"Apollonia Rug","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan id=\"m_2588834416300647424gmail-docs-internal-guid-a615098b-7fff-d2d4-32d5-2b2c4bb8b98f\"\u003e\u003cspan\u003eA celebration of Greece’s rich, artistic heritage, Apollonia translates classical motifs into a textured composition. Bold greens and graceful gold fish symbols interact harmoniously across the design’s sculptural border. Hand-tufted by skilled artisans from North East India, this rug is crafted from 100% New Zealand wool for texture and comfort. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Pelican House","offers":[{"title":"W235CM X H165CM \/ Hand-Tufted","offer_id":57696917389694,"sku":null,"price":1663.0,"currency_code":"GBP","in_stock":true},{"title":"W300CM X H216CM \/ Hand-Tufted","offer_id":57696917422462,"sku":null,"price":2748.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6499\/9739\/files\/Apollonia_Rug.png?v=1784543529"},{"product_id":"frith","title":"Frith Rug","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan id=\"m_2588834416300647424gmail-docs-internal-guid-a615098b-7fff-d2d4-32d5-2b2c4bb8b98f\"\u003e\u003cspan\u003eA celebration of folk art, Frith is inspired by the charming pastoral beauty of the English countryside, where storytelling, craft, and nature have long been intertwined. 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