At Jore Copenhagen their main goal is to add playfulness to everyday triviality and to create items that inspire you to have fun in your daily routines. Jore is a small team working from a little studio in the middle of Copenhagen, where the everyday inspires the collections and items they make. Jore’s biggest inspiration is the colours they surround themselves with and believe a little bit of colour goes a long way. Behind Jore Copenhagen is founder Josephine Reich who launched the brand in December 2019.